While no app is singled out, Facebook and Twitter certainly tend to be names that come up in relation to this modern phenomenon. Not only does this make up nearly all (98.3 percent) of its $17.737 billion revenue for the entire quarter, it’s also a 17 percent year-over-year increase from the first quarter of 2019. The most popular page is the Facebook’s main page with 213m likes. Notably, the 69% of marketers who say they want to learn more about marketing the platform is down considerable on the 79% who said the same in 2018. According to data from the Pew Research Center, around a third of US Facebook users have over 21 categories listed on their ad preferences page. Check out this Facebook ads for beginners video to learn more. While Facebook user numbers might be continually rising, that does not mean that we never see any attrition of Facebook users. We’ve heard a lot about Instagram Stories, and how it left the likes of Snapchat for dead in terms of overall user numbers. From April to September 2019, Facebook reportedly removed 18.5 million instances of child nudity and 11.4 million instances of hate speech. These stats have come down over the course the year preceding these stats, say AdEspresso. Percentage of US marketers using different social media platforms. Might these younger users be turning to other apps rather than the long in the tooth Facebook? ), and finally Facebook revenue (also covering profit/loss)…. Naturally, being the world’s biggest social media platform certainly is a compelling argument as to why marketers value it so highly, but is this enough to maintain its dominance? That said, the difference between the 38% of those in the high school or less bracket who use Facebook as a news source, and the 28% in the college+ bracket is hardly a yawning chasm. In a riff on the concept of ‘six degrees of separation’, Facebook conducted a study in 2016 to gauge the average number of connections you would have to pass through to get from any given person to another. These stats utilise different data provider methodology, meaning these Facebook stats are not directly comparable to the above. The ‘action’ takes place along a feed known as the timeline, on which you can read updates posted by your friends. This is more pronounced for likes and comments. After a run down of key Facebook stats, we’ll be covering Facebook users (including user demographics), Facebook usage (why people use Facebook and how much, plus some Facebook content statistics), Facebook controversies (from fake news to problem users), Facebook marketing and advertising (covering CPC, CPM, CPA, etc. Facebook users can be given affinity designations, however – around 21% of users are. Facebook brought in $17.44 billion in ad revenue in Q1 2020. Paid reach stands at 28% of total reach for these pages. Problematic users get 27.4% more notifications than the average user, and are more likely to respond to them – particularly if they were related to replies on comments they had made. 59% of marketers said they planned to increase their usage of Facebook ads; this is higher than Instagram (55%) and YouTube (40%). According to eMarketer estimates, the average time on Facebook by US users will be 37 minutes per day in 2020 (on all devices). As Facebook continues to make most of its revenue from advertising, the advertising landscape will become more competitive. This chimes with the continued growth in Facebook users we discussed above. The success of Facebook has a lot to do with its willingness to adapt to the latest trends and the changes in user needs. The share held by 25-34 year olds is somewhat smaller here than we’ve seen in Asian or Latin American markets. So, at this point it’s a game of who can grab the user’s attention, and in the best way possible. Subscribe to our newsletter and get social media resources sent to your inbox. Indeed, it is the highest single quarterly Facebook revenue figure ever generated, beating the previous record of $16.91 billion in Q4 2018. Through Facebook not only do marketers reach out to their target audience, but they can also use the social media platform to interact with their customers and enhance their relationship with them. There are 90 million business pages on Facebook. 77% of North American Facebook users use the app on a daily basis, as do 74% of European Facebook users. Though YouTube is well out in front, on 90%, Facebook commands a considerable lead over the rest of the pack – with third place Instagram on a relatively paltry 35%. In a typical pattern seen in other social media with large user bases, engagement/reach rates are higher in smaller communities. In Q3 2019, advertising contributed all but $269 million of Facebook revenue. This is the usually reported number, based on Pew Research Center data – so therefore pertaining to US Facebook users. Facebook Mexico demographics: age and gender, December 2019. The only sign of a slowdown in Facebook’s controlling of this sector is the fact that 40% is a mere 1% increase on the 39% reported in 2017. She covers topics including marketing, productivity, professional development, and remote work. marketers. Your Facebook Page is a place where you can share your business name, address, contact details, and a description about the products or services that your business offers. A price, however, that it seems we’ve all been willing to pay thus far (and directly into Facebook’s coffers too). This is evident in the higher seasonal fall in ad revenue from the final quarter of the previous year to the first quarter of the following year. Perhaps it seems old hat to us in the jaded early 2020s, but let’s pretend for a second that we live in the pre-Facebook world. Privacy Marketplace | News & Insights | Data | Events, negative effect on the mental health of users, The case was settled for $65 million in 2008, Facebook was the fourth most-downloaded app. Learn more about her at www.sarahaboulhosn.com. The popularity of social media, and in particular that of Facebook has made brands, and how they deal with customers. The increase between 2017’s $15.94 billion and 2018’s $21.11 billion stood at 33%, while a year further back (2016 to 2017) we were looking at a 56% increase. Perhaps the only thing that could bring it to heel would be brave politicians imposing stricter penalties on it for its various ‘slip-ups’. If your audience is active on Stories, it’s worth it to invest in creating content tailored to that medium. No one, then, comes close to Facebook’s share of US ad market revenue. Facebook Followers: 18 Ways to Increase Facebook Followers and Likes in 2020, Entrepreneurial Mindset: 20 Ways To Think Like An Entrepreneur, How To Be Your Own Boss and Make Money in 10 Simple Steps, 10 Facebook Trends That You Need To Know in 2021 [Infographic]. The app’s biggest market, India, is no stranger to Facebook controversies. A further 54% had adjusted their privacy settings in order to not fall foul of Facebook’s seemingly lax attitude to their data. Indeed, there’s the aforementioned overload of ads and algorithm changes on Facebook, which certainly makes vying for attention more difficult. On the other hand, there’s no disputing that $56.89 paid by the pets & animals industry per acquisition certainly looks very high; one would hope that this acquisition would lead to long-term customers. Facebook went public in May 2012. For instance, 2020’s first-quarter ad revenues fell 15.9 percent from the. Customers have the possibility to post questions to your Facebook Page, and your team can respond, which saves time and streamlines communication. Facebook age demographics in Mexico follow a fairly typical pattern, though are inclined towards older users. Facebook righthand column ad benchmarks, Q3 2019. Facebook has denied influencing the Brexit referendum in the UK in 2016, claiming there was no evidence of foul play. Shifting our focus to younger users, we can see that Facebook’s popularity is certainly not at its highest levels among teen users in the US. Facebook is known for releasing quarterly earnings reports, which can be a gold mine of value for marketers who rely on Facebook Ads. You can also choose the range of dates you need as long as they are after July 19th, 2011 and you get an Excel file with all the information. HOW TO POST TO MULTIPLE FACEBOOK GROUPS AT ONCE, Direct Sales: All You Need To KnowTo Multiply Your Sales. The percentage has even increased very slightly since 2018, when it stood at 68%. Users are concentrated in the 18-24 and the 25-34 age brackets (with a slight weighting towards the latter). indicated it intends to shut this feature down, third-largest US IPO of all time at the time, forecasted and actual financial performance, 2.45 billion monthly active Facebook users registered as of Q3 2019 – making it the world’s biggest social media platform, 1.62 billion daily active users at the same point – 66% of MAU, 41% of MAU are based in Asia, 16% in Europe, 10% in the US and Canada, and 33% in the rest of the world, India is the single biggest Facebook market, with 269 million users (Q2 2019), followed by the US (183 million), and Indonesia (123 million), Facebook global advertising audience is 43% female, and 57% male, 32% of Facebook advertising audience is aged 25-34, 25% is aged 18-24, and a further 25% is aged 35-54, This falls to 51% among teenagers, only 10% of whom say Facebook is their preferred platform; other estimates set the former stat at 41%, US Facebook users are relatively evenly split along political lines (34% liberal, 35% conservative, 29% ‘moderate’) – though a proportion of each bracket does not feel it has been fairly categorised, In India, the gender split in Facebook users is particularly pronounced: Facebook users are 78% male to 22% female, Most-liked pages on Facebook are Facebook (215 million), Samsung (160 million), and Cristiano Ronaldo (122 million), Average number of Facebook friends in the US was 338 in 2014 (no more recent stat available), A 2016 UK study found an average of 155 Facebook friends, The average Facebook user is 3.57 degrees of separation from any other, 1.4 billion Facebook users use groups every month; over 10 million groups exist, The average US user uses Facebook for 37 minutes per day, 96% of Facebook users access the app via a mobile device, with 25% using a computer, Most common reasons to use Facebook are to view photos (65% of users), to share content with users’ networks (57%), and to watch videos (46%), 15% of Facebook users use the app to shop, with 800 million monthly users of Facebook Marketplace, Average Facebook user likes 13 posts, makes five comments, shares one article, and clicks 12 adverts per month, Average Facebook post engagement rate is 3.42%, Facebook users watch 100 million hours of video content on Facebook per day, 52% of US adults use Facebook as a news source (a lower estimate gives us 38%), In May 2019, 120 million fake active Facebook accounts were identified, Between April and September 2019, 3.2 billion fake Facebook accounts were removed before becoming active, 1.76 billion spam posts were removed by Facebook in Q1 2019, 50 prominent fake news stories were shared, commented, and reacted to 22 million times on Facebook in 2018, 50% of Indians were exposed to fake news on Facebook or WhatsApp in the run-up to the 2019 general election, 3.1% of US Facebook users identify themselves as problem users (i.e. Between video ads, video posts, stories and live streams, Facebook videos garner up to 8 billion views per day. Or share your stories? Facebook: Tips, Advice, Tools and a lot more. Q3 2019’s median figure of $8.19 suggests we might be seeing Facebook CPM drift continue its upward drift, suggesting that even the seeming corrective of Q2 2018 was merely a blip. As with any research issued from the corporate entity in question – particularly Facebook – it is worth being alive to any spin/PR in these findings – potentially in the form of omissions. Facebook was the fifth-most popular website in the country, eMarketer Facebook stats from later in 2019, of the 51% of Facebook users given a political assignation by the platform, people tend to maintain meaningful networks of a maximum size of 150, average number of Facebook friends was 155, stats from AudienceProject, republished on eMarketer, 50% of US adults had not even head of Facebook Watch, 100 million hours of Facebook video content per day. Certainly, others will offer a better match to certain demographics, but there’s nothing that come close to those 2.45 billion global users, which represents a huge diversity of demographics. Or know what events to go to? If done right, Facebook can be a game-changer for you and your business. These two are notably in a category of their own in terms of CPM, which makes perfect sense. While as usual the 25-34 age bracket are the keenest Facebook users, here ages between age demographics are less pronounced. Zuckerberg was required to face a Senate hearing over this Facebook controversy. Facebook’s actions (or lack of) in tackling this scourge has been consistently deemed unsatisfactory by media observers and experts, whatever lip service it has paid to doing so. CPC varies across industries and audiences, so it’s important to test your own ads to determine an average CPC for your business. Average monthly Facebook ad clicks by country. Achieving these campaign objectives is far more about reaching the right people than it is reaching as many people as possible. Understanding what the customer is looking for can lead to marketers making it easier for people to discover products on mobile and as a result businesses driving more sales. You can of course use Facebook’s own analytics and they are sure to improve over time but this list gives you a mixture of serious business tools, some quick research aids and some more light-hearted fun tools. If we were to split the younger demographic into two, we might note that 25-29 year olds are keener users than 18-24 year olds. In the When Your Fans Are Online section, you can see data from a recent one-week period about the days of the week and times when … The answer is quite simple: With Facebook Insights statistics you can improve the way you reach and conduct business with people who like your page. According to 2019 Pew Research Center Facebook stats, 69% of US adults said they have used Facebook. This of course varies from industry to industry. Facebook Daily Active Users, Q1 2011 – Q3 2019. Such users tended to young – with those under the age of 25 are nearly 100% more likely to report problematic usage. This does seem to be something of a case of getting what you pay for – though, ultimately you’ll end with CPC at more or less the same level. This is by far the most expensive click to pursue, coming in at over 50% higher than second-place lead generation. You can also see the data of the organic videos and the paid ones, the automatic reproductions or those with only one click or repeats… You can find all the data you need to know about your videos here. The highest levels were to be found in Indonesia (4.3%), Brazil (4.2%), Austria (4.2%), and the Netherland (4.2%). Mobile usage is particularly pronounced in Africa, where 98% of Facebook users access the platform via mobile. Average Facebook CPM according to this data was $1.26 (the figure printed on the CPM graphic seems to a typo, belonging rightly on the CPC graphic you’ll find lower down the page). And that is the Facebook is simply the most effective platform open to marketers. You’ll need a developer to help you implement this or at least a little technical knowledge but as they say it gives you “access to real-time analytics to optimize Like buttons across both your site and on Facebook.” You can read more about implementing it here. By creating a Facebook Page for your business, you can build an audience and connect with people who are interested in what your business has to offer. Coca-Cola, in fifth, reasserts in status as the world’s favourite beverage (McDonald’s also features in the top-20), while Buzzfeed’s Tasty page proves that food and drink are big business in the 21st century. For instance, 2020’s first-quarter ad revenues fell 15.9 percent from the $20.736 billion in 2019’s fourth quarter. As a marketer, you know that what can be measured can be managed (and improved). If you could take advantage of your Facebook page and offer your followers the most attractive content in order to achieve the best results for your business, wouldn´t you do it? On the other hand, science ads may have had a low CTR, but with a low CPC and high CVR (11.04%), clearly the first stat doesn’t tell the whole story. In fact, Facebook has entered our lives so effortlessly, that at this point it’s hard to imagine a life before Facebook. It has been suggested that changes to the news feed pushed out in 2018 may be behind this upward surge in Facebook CPM. We can connect this to relatively low levels of connectivity in the nation; as this increases, perhaps we will see the number of Facebook users in India – and resultantly the world – continue to climb up. Disclosure Policy The lowest CPM for the countries covered by this survey, limited to Europe and the Americas, is delivered in Colombia ($0.42) and Ecuador ($0.55). The same can be said for home & garden CPA of $44.23. These numbered an incredible 2.2 billion in Q1 2019; which represents a significant increase on the already incredible 1.2 billion such accounts detected in Q4 2018. Of course, in order to be able to leave, users have to be aware that there is an issue in the first place. In terms of household income, again we see Facebook usage at lower income brackets at a level not far below the highest; 69%, compared to 74%. Average monthly Facebook page engagement by country. That’s a wrap for the top 10 Facebook Statistics for 2020. In terms of global standings, this makes Facebook one of the world’s most valuable companies.

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